FOR IMMEDIATE RELEASE
Indianapolis, IN – April 24, 2012 – In the midst of the celebration leading up to the legendary Indianapolis 500, a brand-new, must-attend event emerges on Thursday, May 24. The Yellow Party, presented by DHL, (formerly #beatcancer Bash) is an IndyCar-focused, fundraising event aimed at raising awareness and donations for the fight against childhood cancer.
Hosted by non-profit organization Racing For Cancer, and working together with Racing For Kids and local charity The Little Red Door Cancer Agency, The Yellow Party will take place at the One America building in downtown Indianapolis. The evening will offer a variety of unique features, including driver meet-and-greets with some of the sport’s hottest drivers. Attendees will also experience “The Greatest Spectacle in Silent Auctions.” Great food, special surprises and live music from Indy’s own live band, Living Proof will make the event unforgettable for those in attendance. VIP ticket holders will also get to ride in the Indy Racing Experience two-seater through the streets of downtown Indianapolis.
Two ticket levels are available to choose from, with discounts on both for purchasing early. The global leader in international mail and logistics solutions, DHL has come on board as the Platinum Title Sponsor of the event. Dr. Pepper Snapple Group has also signed on as a Gold Sponsor for the event. Other sponsorships are still available for corporations looking to support the global cancer fight.
“Being an IndyCar-focused event automatically guarantees a thrilling experience for everyone involved,” said Tom Vossman, Racing For Cancer Co-Founder. “But being able to do this as a way to strengthen the fight against childhood cancer makes it something incredible and very rewarding. We’re thankful to everyone who has already joined to support us, and we look forward to achieving our goal of making The Yellow Party one of the biggest off-track events every year in May.”
For more information or to purchase tickets, please visit www.TheYellowParty.org.
About Racing For Cancer
Racing For Cancer, Inc., a registered 501(c)(3) organization, is “helping pick up the pace… one fan at a time.” Racing For Cancer was formed to unite motorsports fans around the world, racing organizations, drivers and sponsors to help those afflicted with cancer. The mission is simply to beat cancer. Support is focused towards early detection and prevention, and efforts to help raise awareness and support of fighting childhood cancer. One hundred percent of the net proceeds of fundraising efforts are committed to the cause. Racing For Cancer also partners with various marketing efforts to aid in the global cancer awareness campaign. For more information, visit www.RacingForCancer.org.
For more information, contact:
Monica Hilton
pr@RacingForCancer.org
608.669.3211